Insightful Blogs

Using a Property’s Architectural Elements 
By Connie Bressman
May, 17, 2018

When you first visit a property and tour the entire space, you should immediately be thinking about how you will enhance the assets and downplay any weaknesses. For every property there are potential buyers with a myriad amount of likes and dislikes and the goal of staging is to appeal to as many of those buyers as possible.

A property that has a natural focal point is a great place to start. An area of interest that can capture the buyer’s attention, such as a fireplace, a grouping of windows or a niche; can become a place around which to build your staging design.

You will need to plan your furniture placement, color palette and defining accessories such as wall art, for each space that you are staging, whether there is an obvious focal point or not.  It is necessary to always utilize the best vantage point of each room and illustrate each room’s strength, in order for the potential buyer to appreciate the property’s possibilities – Connie B.